At Grant Thornton International Ltd., my current employer, I create a wide range of different content. I touch on everything from video scripting and social copy to landing pages and case studies. Below, however, are some of the thought leadership articles I’ve written for the company in my time there. The tone of these pieces is essential in conveying our brand vision and values. The language itself must not only speak to the often highly complex nature of the subject matter, but also be useable across all of our global member firms.
In early 2024, I penned a series of articles for Grant Thornton International Ltd. exploring four key aspects underscoring the progress being made by global mid-market businesses. These articles supplemented a wider PDF data report, and were used worldwide by various Grant Thornton firms to drive engagement and help position them as market leaders in international business.
In late 2023, I worked closely with some of the Grant Thornton network’s leading figures in tax and sustainability to develop a set of detailed articles on how tax and ESG can be mutually beneficial. This also led to the development of four bespoke scripts for associated videos on the topic. This content was published globally and used in specific markets to augment their tax offerings to clients.
In 2023 I sat down with CEOs, executives, and DE&I heads from five of our most progressive firm’s to find out how they were actively embedding diversity into the fabric of their organisations. From these conversations and the data available, I created individual articles for each firm, looking to highlight the fantastic work being done around DE&I while also inspiring others to follow suit.