My work for Mayfair London — through Grosvenor — is an exploration of some of the simply sublime eateries based locally in one of London’s most popular boroughs. Following extensive research and conversations with as many London socialites as I could find, I crafted a set of tailored recommendation articles that offered something for all tastes. This set of articles contributed to a nomination in the UK Search Awards for Best Local Campaign (SEO), and helped drive an increase of 524% on Mayfair tenant clicks.
Within this set of articles my aim was to champion the local businesses I was writing about. I wanted to not only profile them and recommend their food, but to really give readers a glimpse — or even a taste — of what they’d experience when they step through the doors.