Skill Dynamics are another brand I’ve parterned with extensively as part of my freelance work. I produce top of funnel and mid-funnel content for their site to inform, support, and empower their audience. Skill Dynamics’ content is intended for a highly specialised audience, so developing a strong understanding of the subject matter (supply chain and procurement management) was key. The content I produced for Skill Dynamics made up part of a wider strategy that boosted their conversion rate by 163%, and was part of a nomination for “Best Use of Search – B2B (SEO)” at the 2024 UK Search Awards.
Supply chain and procurement is an industry that’s constantly evolving. Disruption is rife, with the impact of new technologies, geopolitical conflicts, and evolving economies all playing their part in shaping how business gets done. My work for Skill Dynamics often focuses on these changes and how they’ll impact supply chain and procurement professionals. My content not only informs people on these changes, but also positions the client as the best partner for managing that change.